The question of Trek’s survival in a potentially turbulent 2025 bike market is complex. While recent news of restructuring and product line reductions has raised concerns, it’s crucial to remember Trek’s position as a major player in the industry. Their extensive dealer network, diverse product portfolio (spanning road, mountain, e-bikes, and more), and strong brand recognition provide a solid foundation. However, the challenges are real: potential tariffs, shifting consumer demand, and increased competition from direct-to-consumer brands.
