News and Blog
Business of the Week: 105W Brewery
105 West was started as a local community brewery and has never lost that feel. Learn more about this venue and why it's a Colorado cyclist favorite.
How to Make a Comeback
Ready to make your comeback? Know that you're not alone. With the right steps, you can come back stronger than ever.
We Ride 4 Joins the Primal Audi Team for the Bike MS Colorado 2022 Event!
Bike MS Colorado will be hosting its yearly bike event on June 25-26, with the specific routes yet to be announced. That doesn’t stop teams from forming and starting their fundraising efforts for this great cause—- to live in a world free of MS! The Colorado Primal-Audi team has been one of the top 5 ... Read more
FEATURED BUSINESS: Campus Cycles
Campus Cycles is a bike shop in South Denver. For over 30 years, Campus Cycles has been a trusted name for biking enthusiasts throughout the state of Colorado.
A Proper Cool-Down is Essential for the Virtual Cyclist
A dynamic cycling cool-down is as important as a proper warm-up in optimizing performance and priming the system for your next race or workout. It may be tempting to climb out of the saddle as soon as you hit your mileage goal or as the race result scrolls across your monitor, especially when a few ... Read more
Bonding Experiences
We just returned from our World Tour stop in Austin Texas. The entire trip we dealt with dodging raindrops to get our rides in. Some cyclists would be down in the dumps with the radar we were looking at. But our club took it in stride and made lemon margaritas out of lemons. We snuck ... Read more
Worrying About Averages Will Make You Average
Focusing on averages as an input is not the best use of your attention. Discover how to overcome mediocrity and start getting better results.
How to Build Confidence From Scratch
Preparation is the key and this introduction to the virtues of indoor cycling will put you in a position to succeed.
Chasing Someone Else’s Level of Success Will Pull You Further Away From Attaining Your Own Potential
Focusing on trying to beat other people will stop you short from becoming your best. It’s hard to look away as the high ability and success of others is constantly paraded in front of us. Just take this day in the photo as an example. Floyd had only beaten me in the previous stages time ... Read more
Colorado Cycling Community Update: We Ride 4 Non-Profit
Do you want to be part of the engine that keeps We Ride 4 non-profit running? We are looking to add sponsors to the already prestigious group of sponsors we have. Or, if not you, do you know someone whose business might benefit from our marketing by having their logo placed on our colorful jerseys that never go ... Read more
